In The News
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ABOUT CURVES DEBUTS PRIVATE LINE

Web-based retailer, AboutCurves.com is preparing to debut a private label line, beginning with a chemise and a gown in jewel tones of purple, magenta, and black.

The company reports the private label line features items with the best of both comfort and sex appeal with a stretch lace bodice that provides great support and a jersey knit skirt that feels great against the skin.

"I think that this will continue to be a trend in lingerie--finding new ways to make sexy lingerie that's ultra-comfortable," said co-owner KC Culver. "Women are realizing that we don't need to sacrifice comfort to look incredible and that being comfortable does not preclude looking sexy."

Owners Robin Culver and KC Culver are a mother and daughter team, and even though they are from very different generations, they share a mutual frustration with the lack of options available to women who do not fit the "model mold."

Best sellers have been items with shimmer and those with metallic tones; bright colors in hot pink and rich purple have also sold well.

Looking to the future, the company will continue to abide by the philosophy that all women are beautiful and should celebrate their curves.

About Curves offers products in sizes 1X through 6X. Their new private label will increase their size range to 7X. For more information, visit www.aboutcurves.com

Body Magazine
August, 2007